STAY SURREY

Why leave a good thing?

That was the spark behind Stay Surrey - a campaign built to show undergrads why sticking around for postgrad made perfect sense. From financial assistance to career-boosting opportunities, we tapped into the university’s biggest incentives and turned them into a clear, compelling message: Why start over when you can 'Stay Surrey'.

We kicked things off with a bold hero film made for paid digital, telling the whole story in one punchy, high-energy piece. Then we broke it down into a series of social-first ads, purpose-built for scroll-stopping moments across Instagram, TikTok, and YouTube.

The result? A campaign that spoke directly to students on their terms, and made staying feel like the obvious next step.

Deliverables

• Campaign Strategy

• Film Production

• Campaign Photography

• Short-form Social Ads

• Paid Media Adaptations